The image I am holding up is not a real image but an AI-generated image of the front of a house on daft.ie at the moment. Estate agents are more and more posting AI-generated false images on platforms like Daft. This is misleading. It is also predatory at a time when the housing situation is so bad. The response from the advertising regulator, however, has been effectively that it is fine provided there is a tiny label at the bottom. I am very concerned about this practice because it is something we have seen in other jurisdictions and is one of the growing challenges we have in terms of artificial intelligence. With the new AI office being set up in August, what will the Government do about the likes of this? We will see this with rental properties as well, where rental properties will be misrepresented on platforms as being essentially fake apartments or houses.

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